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Starting an Online Business: Three Basic Ways to Build Profits Online

Author: Jamie Jefferson

Starting an online business is a great way to increase your income. There are many different ways you can make money online through your own websites and your own digital products as well as by being an affiliate for other people's products.



Many things make starting an online business so attractive. First, starting a web-based business is much cheaper than starting a brick-and-mortar business. That means you'll be able to become profitable a lot faster and earn real money from your efforts. The costs of having websites that earn you income online are negligible compared to what other business-owners pay. All you'll need is web hosting and a domain name, which can cost under $30.



You'll also have the ability to reach a large audience of people. The Internet puts you in touch with the world, and a big customer base. If you don't have a local base that is big enough to support your business, you can definitely find one online.



There are many different ways to earn money online, and you can use one or all of them. The first basic way of earning money online is to create digital information products that you sell from a website. Products can be digitally delivered and, once you set up the website, you can have it running on autopilot, making money for you while you sleep.



You can also make money by selling advertising on a blog or a website. There are many different programs that allow you to sell advertising space on a website. When someone clicks on a link on your website, you'll receive a few cents to a few dollars in payment. This doesn't sound like a lot, but it can add up very quickly as you build a good flow of traffic to your site.



The third way to make money online is to become an affiliate for another person's product. You can use your own website to direct traffic to someone else's website, where the visitor will have the opportunity to buy a product. When they buy through your link, you'll make a commission. Commissions on affiliate products can run anywhere from 1 percent to as much as 75 percent, depending on the type of product you choose to promote.



All three of these methods can be combined so that you can have multiple streams of income from the same site. You can create a website on a specific topic and then create your own product to sell there. At the same time, you can sell links for advertising and promote someone else's product. These three streams of income will give your site long-term earning power.



The only piece missing from this set up is the topic, or niche, that you use for your money-making website. Ideally, you will want to find a topic that has a lot of interest, but not a lot of competition. There are several keyword search tools that can help you determine the right topics that people are interested in. Once you find a good topic to work with, you can start either creating a product, finding advertisers or finding an affiliate product to promote.



This is a simple formula, but it's very effective for online income. The part that takes time is building traffic to your site, and that's where you'll be focusing much of your efforts as an online business owner.



Once you've established yourself with one topic and one website, you can move onto the next and create a network of money-making websites that will earn you money over time.

Article Source: http://www.articlesbase.com/home-business-articles/starting-an-online-business-three-basic-ways-to-build-profits-online-383396.html

About the Author:

Jamie Jefferson writes for Momscape.com and Susies-Coupons.com where she shares special offers for Ken Evoy's Site Build It, a proven program that can you help you create a profitable web business. You can also read a Site Build It review here.

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Buy Clothing Supplies Wholesale for Low Prices

Author: Causeway Mall

Everyone thinks that all designer and fashionable clothes can only be bought at expensive prices. This is the reason why they sacrifice the cost of their clothing over style and design. There are a lot of individuals who would rather stick with the high prices of fashionable apparel, rather than shop for cheap ordinary clothes. For them, there is nothing more embarrassing than being seen in a “last-season” outfit. These people are very particular with the latest style and trend of clothes. They only buy clothing which comes from top brands and designer names because they think that this is the single way they can be fashionable.





If you are thinking of setting up your own business, you should take advantage of this huge demand for stylish clothes. Since there are a lot of individuals shopping for apparel, you will be able to earn a lot of profit when you venture into the clothing retail business. You can even specialize in women’s clothing without worrying about your sales. This is due to the fact that the females just love to shop for fashionable outfits. In order for you to save up on the money that you spend for providing your store with clothing supplies, opt for wholesale fashion clothing. There are a lot of off price clothing label manufacturers which can provide you with what you need.





If you want to purchase fashion clothing wholesale, opt for clothing suppliers who export their goods. One of these apparel exporters is Causeway Mall, which is being highly recommended. This is a fashion wholesale company which is based in Hong Kong. Wherever you are located in the world, you can shop for its ladies apparel wholesale. Causeway Mall is a wholesale online shopping mall which offers its clothes internationally. Whether you are running a clothing boutique in the United States or in Canada, it will be relatively easy for you to buy its wholesale women’s apparel.





Causeway Mall markets clothes which are based on Hong Kong fashion. It also sells Japan & Korea fashion clothing. Aside from being an Asian fashion wholesale clothing supplier, some of the designs of the clothes of Causeway Mall are based from the styles that you see in magazines, and produced in up to 90% similarity. You might think that these clothes are expensive, what with their chic and trendy styles. However, this is not the case. When you look into CausewayMall.com website, dresses and blouses are only selling at $5~7. When you choose the items of this Korea fashion online store, you will be able to buy cheap ladies wholesale clothing.





Other than convenient online shopping, you will be provided with reliable customer services when you log on to the website of Causeway Mall. This Hong Kong clothing wholesaler believes in great customer relationship, which makes it a good choice if you are looking for clothing suppliers. If you want your sales to keep on going up, shop for clothing supplies wholesale at Causeway Mall in bulk orders, as to enjoy more discount.

Article Source: http://www.articlesbase.com/clothing-articles/buy-clothing-supplies-wholesale-for-low-prices-390106.html

About the Author:

Causeway Mall markets clothes which are based on Hong Kong fashion. It also sells Party Dress Wholesale . Aside from being an Asian fashion wholesale clothing supplier and produced in up to 90% similarity.

Online Business - The Naked Truth

Author: Andrew Shim

Making Money Online is a really HOT phrase these days. It's one of the most popular search phrases for on Google, MSN and Yahoo! It conjures up images of being able to sleep in on a lazy, rainy Monday morning, or taking a leisurely stroll in the park, knowing that your online business is raking in the cash! It's about being free from the volatile job market and having the financial and personal freedom to work anytime, anywhere, anyway you want. But at the back of your mind, you're asking yourself, "Is it really that easy to set up an Online Business?" Well folks, the answer is YES... and NO. If you're considering joining the millions of folk who are clicking on the net hoping to make a quick buck, here are a couple of YES's and NO's you need to know:

It's easy-peasy to set up an online business

YES! - Setting up an online business is ridiculously easy these days. Technical innovations make it possible to have your business up and running in a matter of minutes complete with a ready inventory of stuff "guaranteed" to make you tons of money.

NO! - It's what comes AFTER the setup that's difficult. Other than the fact that your business operates in cyberspace, everything else about running an online business is the same. You still need a business and marketing plan, advertising and promotional campaigns. It takes hard (brain) work - initially at least!

I'll be swamped with orders from all over the world!

YES - The beauty of an online business is that your market world-wide! Even if you manage to sell an e-book for only 10 dollars to a fraction of this market, you'd be a very rich man/woman indeed!

NO! - Setting up a website is pretty much like building a hotel on an exotic island. You may have the best beaches, services and products, but nobody's going to know you exist until you shout it out to the world. That's probably the hardest and most frustrating aspect of promoting an online business. Building a substantial web presence can be expensive if you want it done quickly OR a long, lonely and tedious journey if you're on a budget!

Tons of people will visit my website!

YES! - If you have a VERY unique website, product or service, people will quickly pick up on it and you will see other websites and sources driving (people) traffic to your site.

NO! - One SEO (Search Engine Optimization) report estimates that Google well over 5 billion web pages a day! Yours is probably one of many thousands (if not millions) vying for that coveted top spot in search rankings for your category. Unless you have professional SEO people looking into this for you or you are into SEO, you will probably be languishing in page 20 or more for quite a while. Be prepared for this!

Making money online is dirt cheap

YES! - You can get by with free or cheap web hosting, free email, and a battery of free tools to run your online business. There are many people who have made millions with very little investment, but these are the EXCEPTION rather than the rule.

NO! - Eventually, as your online business grows, you will require specialized services like faster web hosting, autoresponders, link management and SEO tools - just to mention a few. The online business arena is a fiercely competitive one where you will be competing with the big boys so you have to be prepared to invest in your online business. It takes money to make money.

My online businesses will guarantee me passive and residual income

YES! - If you're hardworking, persistent and you approach your online businesses with the same fervor as you would your career, the results will be quite pleasing indeed, hopefully not just for yourself, but for your family and generations to come!

NO! - Statistics show that about 85 % of people who attempt to run an online business eventually give up after a year. These are the folk who either went into it believing the promises that riches will come quickly (and easily) or those that just gave up too soon.

I can relax while my online business makes me tons of money

YES! - Like I said, if you're persistent, done your homework and invested in technology to automate your online business, you WILL be sleeping in on a lazy, rainy Monday morning and taking long leisurely walks with your kids in the park while others are stuck in a job they hate!

NO! - Like every successful online business owner, you WILL hunger for more success! I love the fact that online businesses allow you to be anywhere in the world at any time of day, to make money! Once you get into the groove, you're not going to want to sit still while there are money making ideas floating around in that brain of yours!

Multiple streams of income IS possible

Too many people believe that building multiple streams of income is as easy as setting up a website. The truth of the matter is that it takes a conscious and consistent effort to make things work. Many people fall into the trap of trying to do too many things at once. They join a bunch of affiliate programs thinking that they'll be able to work on all of them at the same time.

Most successful Internet Entrepreneurs will tell you that the best way is to work on one specific online business (or website) until you've achieved some level of success before you move on to building the next one. Work on a schedule and give your online business time to grow. Eventually, you will have a network of money making ventures creating multiple streams of income!

In closing, remember this - the online business pie continues to grow at an incredible rate everyday. There's enough for everyone so dig in and enjoy! Here's to your success - and mine too!

Article Source: http://www.articlesbase.com/home-business-articles/online-business-the-naked-truth-28232.html

About the Author:

Andrew Shim is the owner and editor of PositiveMoneyIdeas.com a website which offers FREE Money Making Ideas for those interested in starting their own freelance or home based business. He and his wife run a successful home catering business. Visit Andrew's Work At Home Make Money Blog at HomeWithAndrew.com.

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The Real Reason People Buy

Author: Rayne Blane

Sometimes people are so sure what their customers' want that they don't listen to what their customers really need. Even if you think that you know what you are going to sell, open yourself to other possibilities. There once was a chiropractor who wanted to increase his practice using the techniques you are about to learn. The question he was asking himself kept him from seeing all of the profit centers that his knowledge could bring him.

His original question was, "How can I get more appointments." He changed his question from, "How can I get more appointments" to, "How can I expand my business?" He found that in addition to generating more appointments with his patients, he could also package his knowledge into books, e-books and audio programs. The Doctor now makes more from his information products than he does from his patients AND he is selling these products online 24 hours a day!

So even if you think you have the best widget in the world, don't just think about selling widgets. Think about the knowledge and information you have about making the widgets that people may be willing to pay you for. Think about the other products and services that widget buyers might be interested in buying. The people who made the most money during the California Gold Rush weren't the prospectors. They were the people selling the shovels, picks, hotel rooms, drinks and food.

The Two Things That Make People Buy....

So, why do people buy? People buy things for one of two reasons. They either perceive that what they are buying will solve a problem or they believe that it will lead to increased pleasure now or in the future. We've heard the old saying that people buy from emotions but justify with logic.

The Two Reasons People Buy:

1. Solve a problem (fulfill a need).
2. To fulfill a desire (experience pleasure).

The best product or service to sell is one that people already want. You can find out a great deal about what people already want if you can first find out what they are already looking for. You can find out a great deal about what people are looking for by looking through the things people search for on search engines.

This basic market research is a crucial step to make sure that there are people who actually want what you are thinking of offering. Entrepreneurs and inventors often fall in love with their idea before they have researched the market and are shattered when a lack of sales communicates a very painful message to the entrepreneur that could have been avoided if he or she did their research.

What it all comes down to is finding what people want and giving it to them, for a nice profit of course. A successful business is about finding a need or a problem and solving it. A successful business owner is someone who can look through the problem to see the pot of gold that is on the other side.

Article Source: http://www.articlesbase.com/business-articles/the-real-reason-people-buy-474154.html

About the Author:
Rayne Blane wants to link to your website! No reciprocal link required. Click Here to Submit your site for Free!

watch history

DIAMOND RING,WHITE GOLD,YELLOW GOLD,ENGAGEMENT RING,PALM TREE PENDANT,PENDANT,DESIGNER WOMAN'S CLOTHES,MAN'S CLOTHES,CHILDREN'S CLOTHES,ARMANI,CALVIN KLEIN,ANNE KLEIN,HIGH SCHOOL MUSICAL,HANNAH MONTANAhttp://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd">http://www.w3.org/1999/xhtml"> The watch has made many transformations through the years. There have been many modifications and technological advancements that have made it possible to wear them on your wrist and tell the time with a push of a button! Unlike the watches made many centuries ago, the watches of today offer cutting edge technology and modern day convenience features. The watch is steeped in history and has seen us through World Wars and Nuclear Warfare. At the end of time, there's no doubt that we'll use a watch to make note of the date/time!" />

The History of the Watch: From the Early 19th Century to Present Day Timepieces!

The watch has made many transformations through the years. There have been many modifications and technological advancements that have made it possible to wear them on your wrist and tell the time with a push of a button! Unlike the watches made many centuries ago, the watches of today offer cutting edge technology and modern day convenience features. The watch is steeped in history and has seen us through World Wars and Nuclear Warfare. At the end of time, there's no doubt that we'll use a watch to make note of the date/time!

To truly understand the evolution of the watch, we must take a journey into the past. The first timekeeping device was actually a pocket watch. Though, back in the day, they were worn around the neck. I guess we know the occupation of Flava Flav's early ancestors!

After the railroad began using the pocket watch, the watch industry grew by leaps and bounds! With the invention of the wristwatch, watches became increasingly popular among professionals and everyday folk. The LED digital watch and the Pilot's watch have taken the watch designs and functions to a whole new level. To date, there are many watchmakers vying for your business! Your best bet is to hop online and view the many different styles, models and prices before you purchase another watch.

The pocket watch is the oldest form of watch in production. In the beginning, they were completely customized pieces of jewelry that were mainly owned by royalty or the rich. Encrusted with jewels and made of the finest quality materials, the early pocket watches were not easily affordable. Eventually made into smaller versions and worn around the neck, the pocket watch was still mostly considered a fashion accessory. That was until the development of the railroad. Using the pocket watch as a means to schedule train departures and arrivals, the pocket watch became a time telling necessity. Unfortunately, though, the early pocket watch models did not accurately tell time; they "lost" time as the day progressed, making it impossible to synchronize times among a group of people. Following a train collision, it was deemed that the pocket watch needed to undergo a technological improvement to tell time more accurately.

The revised technology made it possible to begin making the pocket watch smaller and smaller, until it eventually began to be worn on the wrist. The wristwatch began to see a dramatic burst of production during wartimes. The military saw a use for a watch that could be easily read while performing duties. The chronograph wristwatches with luminous hands were in high demand! Today, there are a multitude of watch manufacturers that specialize in wristwatch production. There are watches sporting beautiful jewels and watches that are mostly geared toward function. Some are battery operated, while others operate from the power of the sun! There are watches that will fit into any price range, too. Shopping online will allow you to view and compare many wristwatches so that you can pick the one that is most perfect for your wants and needs!

The LED Digital wrist watch came about in the late 1960's and early 1970's. These watches were very unique in that they require no moving parts to tell the time of day! Passing an electrical charge through inorganic materials creates the LED digital technology. In other words, you simply press a button and the watch lights up with the dime/date! The Americans and the Japanese have been the forerunners in the development of the LED digital watch. Early models were expensive, but are inexpensive to date. They are the best watches to learn how to tell time by!

The Aviation Watch (Pilot Watch) is a very functional timepiece.. These watches actually help to maintain flight plans, perform pre-flight planning and navigate flights, so they are extremely important for pilots! Used primarily by the military and aircrew, the Aviation style watches are also popular among avid outdoorsmen and athletes. Today, the aviation world has seen a great improvement in a plane's instrumentation panel, so the Aviation watch isn't quite as important, but they are very useful to have just in case you need a back up!

All watches are analog or digital in nature, some are even both! Men, women and children will be able to find a wrist watch that is just perfect for their needs/desires. Shopping on the Internet, you'll find many merchants that sell watches. There are places to find some really great discounted selections, too! When it comes to watches, there are many factors you should consider before you purchase, including: functions needed, size, style and price. Once you have your choices narrowed down, shopping online is the quickest and most convenient way to go. Whether you are an avid watch collector or you are purchasing a time teaching model, remember that your choices have been made possible thanks to the many talented designers and engineers through the years!

article source: adzines.com

Buying Diamonds Without Being Ripped Off

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Buying diamond jewelry can be fun, exciting and confusing. Whether you're considering a gift of diamond jewelry for someone special or as a treat for yourself, take some time to learn the terms used in the industry. Here's some information to help you get the best quality diamond jewelry for your money, whether you're shopping in a traditional brick and mortar store or online." />

Buying Diamonds Without Being Ripped Off

Buying diamond jewelry can be fun, exciting and confusing. Whether you're considering a gift of diamond jewelry for someone special or as a treat for yourself, take some time to learn the terms used in the industry. Here's some information to help you get the best quality diamond jewelry for your money, whether you're shopping in a traditional brick and mortar store or online.

Diamonds
A diamond's value is based on four criteria: color, cut, clarity, and carat. The clarity and color of a diamond usually are graded. However, scales are not uniform: a clarity grade of "slightly included" may represent a different grade on one grading system versus another, depending on the terms used in the scale. Make sure you know how a particular scale and grade represent the color or clarity of the diamond you're considering. A diamond can be described as "flawless" only if it has no visible surface or internal imperfections when viewed under 10-power magnification by a skilled diamond grader.

As with other gems, diamond weight usually is stated in carats. Diamond weight may be described in decimal or fractional parts of a carat. If the weight is given in decimal parts of a carat, the figure should be accurate to the last decimal place. For example, ".30 carat" could represent a diamond that weighs between .295 - .304 carat. Some retailers describe diamond weight in fractions and use the fraction to represent a range of weights. For example, a diamond described as 1/2 carat could weigh between .47 - .54 carat. If diamond weight is stated as fractional parts of a carat, the retailer should disclose two things: that the weight is not exact, and the reasonable range of weight for each fraction or the weight tolerance being used.

Some diamonds may be treated to improve their appearance in similar ways as other gemstones. Since these treatments improve the clarity of the diamond, some jewelers refer to them as clarity enhancement. One type of treatment - fracture filling - conceals cracks in diamonds by filling them with a foreign substance. This filling may not be permanent and jewelers should tell you if the diamond you're considering has been fracture-filled.

Another treatment - lasering - involves the use of a laser beam to improve the appearance of diamonds that have black inclusions or pots. A laser beam is aimed at the inclusion. Acid is then forced through a tiny tunnel made by the laser beam to remove the inclusion. Lasering is permanent and a laser-drilled stone does not require special care.

While a laser-drilled diamond may appear as beautiful as a comparable untreated stone, it may not be as valuable. That's because an untreated stone of the same quality is rarer and therefore more valuable. Jewelers should tell you whether the diamond you're considering has been laser-drilled.

Imitation diamonds, such as cubic zirconia, resemble diamonds in appearance but are much less costly. Certain laboratory created gemstones, such as lab-created moissanite, also resemble diamonds and may not be adequately detected by the instruments originally used to identify cubic zirconia. Ask your jeweler if he has the current testing equipment to distinguish between diamonds and other lab-created stones.

For more information on jewelry and gemstones, we cordially invite you to visit http://www.morninglightjewelry.com/index.html to pick up your FREE copy of "How To Buy Jewelry And Gemstones Without Being Ripped Off." This concise, informative special report reveals almost everything you ever wanted to know about jewelry and gemstones, but were afraid to ask. Get your FREE report at

A Guide to Choosing Your Wedding Ring Online

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A Guide to Choosing Your Wedding Ring Online

With preparations under way for the big day, you would think that the wedding rings would be one of the most important items to arrange, yet they often get overlooked and left until quite late in the day to arrange.

Because of limited choice of jewelery on the high street, much of which is mass produced and imported, many people looking for something a little bit different are turning to the internet to purchase their wedding rings. Some people are a still a little nervous about making a purchase on the internet, especially when it is something as important as a wedding ring.

One of the biggest concerns is getting the ring size correct as many people, especially men, will not have worn a ring before. From past experience we know that people have made big mistakes when it comes to getting their ring size correct, from using bits of string or plastic to printing off scales from the internet onto bits of paper and wrapping around the finger. All of these methods are very inaccurate and should not be used.

Worryingly, we have dealt with a growing number of customers who have been into high street jewelers to be measured and have been given the incorrect size. This has happened so frequently in the past that we can only presume that this is done deliberately because the retailer knows that they won't get a sale as the customer has admitted that they are going to buy their rings from the internet.

To overcome these issues, we aim to make the ring sizing process easy for our customers and make it hassle free for them to purchase their dream wedding ring online. Since all our rings are made to order, if customers really are unsure about size we send out professional'>http://www.love2have.co.uk/catalog/product_info.php?products_id=1238">professional wide wedding ring sizers so that they have the opportunity of measuring their fingers in the comfort of their own home. This is important as having your finger measured just once is only a snapshot in time and that measurement could be as much as a whole size out since your fingers change shape throughout the day. Hands swell in the heat and your fingers are slightly larger in the afternoon. Cold weather makes your hands shrink and rings will become loose and could fall off and be lost if the ring is too big to start with.

Love2have specializes in handcrafted jewelery with many of our ring designs being wider than those on the high street. The wider rings are becoming increasingly popular as wedding rings but you may need at least one size bigger if opting for a ring over 5 mm wide. As many of our custom designs cannot be resized it is doubly important right from the outset, to get the size correct. Our advice to those looking to purchase wedding rings from us, is don't add to the stress of the wedding preparations by leaving your rings until the last minute. Give us plenty of time to ensure sizing is correct so that we can get their ring made with time to spare. Stand out from the crowd, find your special wedding ring and know that you are supporting small independent designers based here in the UK making beautiful handcrafted pieces of jewelery. Love2have wedding rings really are worth waiting for. Written by John Lewis of Love2Have. Love2have specializes in quality handcrafted designer wedding rings made here in the UK by small independent designers.

article source: adzines.com

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Bridal Jewelry Sets

By: bonitaj

Finding bridal jewelry to complete your look for the big day can sometimes be a difficult task. You may find that in your searching you see a pair of earrings you like and a necklace, but there is no bracelet. Likewise, you may also find your bridal earrings and bridal necklace but together, the two pieces of jewelry do not match well. This is where the suggestion of pulling your jewelry accessory look together by purchasing an entire bridal jewelry set from one merchant.

When purchasing your entire bridal jewelry set from one merchant or bridal jewelry designer, you will have a more consistent and complete look. Your bridal jewelry will match together because it was designed to be together. What makes bridal jewelry sets even more special is after your big day, many times just wearing your bridal earrings or bridal necklace out for a nice dinner or dancing can bring back all of the special moments and memories that you made on the most important day of your life.

In addition, you will save time and energy by purchasing a bridal jewelry set all at once. There will be no more hunting for the perfect pair of bridal earrings that will match the bridal necklace or bridal bracelet that you have already purchased. Yet another "bonus" to purchasing one bridal jewelry set is you will pay one shipping fee versus paying two to three different shipping fees by ordering your bridal jewelry pieces from various bridal websites and bridal jewelers. Many times you will find that by purchasing your bridal jewelry in a set, you will receive a discounted rate.

To conclude, when purchasing your bridal jewelry sets, keep in mind the overall look and feel you want to have for your special day, this will be reflected in what you wear, as you are the bride and the center of attention for the day. By purchasing a bridal jewelry set, your look will be congruent and gorgeously pieced together. Sit back and take in your day and all of the wonderful compliments it will bring.

Author Bio

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Star Ruby - Eternal Gemstone

By: Harshil Zaveri

What are Star Rubies?
Star Rubies are a rare variety of the gemstone Ruby. These magnificent gems display a sharp six-rayed star which seems to glide and shimmer magically across the surface of the gem when the latter is moved. This is caused due to an optical phenomenon known as "Asterism". The star is best visible when the star ruby is seen in a single light source such as sunlight and spotlight.

What causes the Star-Effect?
Star-effect or "asterism" is caused by the dense inclusions of tiny fibers of rutile (also known as "silk"). The stars are caused by the light reflecting from needle-like inclusions of rutile aligned perpendicular to the rays of the star. However, since rutile is always present in star rubies, they are never completely transparent. In fact, star ruby is one of those few gemstones which actually require inclusions (i.e. rutile).

Are Star Rubies rare?
Today, out of every 100 rough corundum (ruby and sapphire) mined; only three will have stars apparent after being cut into cabochons. Out of these three, one will have a poor color but a good star; one will have a poor star but a good color and only one out of hundred will have both a good star and a good color!
Most original sources of star rubies such as Mogok (Burma) have run out of supplies. Worldwide production today is yielding a very small quantity of fine stars (especially in sizes above 5 carats). Star rubies are becoming rare as most rough today is cut into faceted stones after heating instead of being cut into cabochons to display the star.

Star Ruby Myths and Legends:
Traditionally, star rubies were worn by knights in the battlefields to protect themselves from the enemy. Local tales in Karnataka (India) say that if it is worn as a visible pendant or as a headgear then anyone who faces you as an enemy looses half his valour. The power of star ruby is said to be the highest during full moon.
Star Ruby is said to pep up internal strength, ward off tensions, distress the mind and drive away stress related problems like migraine, insomnia, and hysteria. The healing powers of gemstones remain a controversial issue, but are mentioned since ages by healers, shamans and medicine men. Whether it's a fact or a placebo effect doesn't matter, if it helps.

Famous Star Rubies:
The Delong Star Ruby resides in the Natural History Museum in New York City. It weighs 100.32 carats. Discovered in Burma during the early part of the twentieth century, it was sold by Martin Ehrmann to Edith Haggin DeLong, who donated it to the museum. In 1964 the Delong Star Ruby was the object of an infamous burglary, carried out by Jack Murphy, known as Murph the Surf, and two other men. It was then ransomed and recovered. The Delong Star was found at a designated drop off site - a phone booth in Florida.
The Rosser Reeves Ruby is one of the world's largest and finest star rubies. Weighing 138.7 carats, it is not only clearer and more translucent that the Delong Star, but also possesses a sharp six-rayed star. This Sri Lankan stone is renowned for its great color and well-defined star pattern. Advertising mogul Rosser Reeves, who donated the piece to the Smithsonian in 1965, carried it around as a lucky stone, referring to it as his baby. He often stated that he had acquired the stone at an auction in Istanbul in the mid-1950s. He actually bought the stone from Robert C. Nelson Jr. of New York who was acting on behalf of Firestone & Parson of Boston. Firestone & Parson were selling the stone for Mr. Paul Fisher of New York. Mr. Robert Fisher, Paul's father, had bought the ruby at an auction in London in 1953. At the time the ruby then weighed just over 140 carats, but was very heavily scratched, and a few carats were removed in the repolishing. The repolishing also helped to center the stone's star. Articles in the New York World-Telegram and the Sun in 1953 mentioned this fabulous gemstone.

Zodiac / Birthstone Information:
Ruby is the birthstone for July, and the Capricorn zodiac sign. The top quality of ruby is Star Ruby. Ruby is also used to celebrate a couple's 15th and 40th anniversaries.

What to Look for while buying a Star Ruby:
The value of Star rubies is basically influenced by two things: (a) The strength and sharpness of the star, (b) Intensity and attractiveness of body colour.

Sharpness of the Star: The star should be sharp and silvery / milky white. The best way to test the sharpness of the star is to look at the star ruby in sunlight with the dome facing the sun. All six prongs should be straight and equally prominent. The complete star should be centered in the middle of the gem, but should also be able to glide effortlessly around the cabochon.

Colour of the gemstone: Generally rubies are red. But star ruby is usually not red. Most star rubies are available in pinkish-red, purplish-red or purplish-brown colour. Red Rubies with a perfect star are very very rare and may cost a fortune.

Cutting: Cutting is very important to exhibit the star effect in ruby. They need to be cut into medium to high, domed cabochons to get the perfect star effect. The cabochons must be round or oval-shaped. The stone should not be too flat on the top or too heavy on the bottom. Many bottoms of stars are kept unpolished so that the light is trapped inside the gemstone.

Caring about your star ruby:
Though there are very few chemicals that attack Star Rubies, it is best to clean your star ruby with warm soap water and a toothbrush. Cleaning your Star Ruby in Ultrasonic cleaners is not recommended.

Treatments & Synthetics:
Genuine Star Rubies are usually not heat treated because heating can dissolve the rutile (silk) which causes the star to form in the first place.
Beware of Synthetic (Lab-made) Star Rubies! Synthetic star rubies jump out as way too perfect looking, i.e. a perfect star, a super clean stone, and great color. In natural star rubies the distribution of colour is often uneven, in stripes and spots - which is the best way to judge with the naked eye whether the star ruby is natural or synthetic. However, sometimes it may be a tough task to distinguish between natural and synthetic gems and if you run into any such stone, be sure to ask for a Reputed Gem Laboratory certificate from the seller. No doubt synthetic star rubies are much cheaper than natural ones, but they may offer little or no resale value.

Advise on Star Ruby Jewellery:
Star Rubies are available in all forms of jewellery. However, Star Ruby Rings and Pendants are usually preferred. To maximize its astrological and healing effects, it is advised that the gemstone should be mounted in jewellery in such a way that the bottom of the stone touches to skin. Star Ruby can also be kept as a loose gemstone. Rubies look best in Yellow Gold Jewellery, though it really depends on the choice of the wearer.

To conclude, if you are looking out for a gemstone, but not sure which one to buy, search no more, get yourself this mystical gem!

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Author Bio
Author: Harshil Zaveri
For more information on Star Rubies, visit The Star Ruby Shop at www.starruby.in/store/

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Website Traffic Is Not The Key To Success

By: Mike Burke

Website traffic is deemed the single most important factor when it comes to the success of a website but that statement needs to be qualified. Although it's true that a constant stream of traffic is the lifeblood of a website, the quality of the traffic is far more important than the quantity.

Of course, any amount of website traffic is better than no traffic at all but even if you have the most perfect website, your site is doomed to fail if you are not getting visitors that are looking for the products or information you have available on your site.

It's easy to get caught up in a numbers game. It's exciting to see the number of visitors to your site climb from a few a day to a few hundred a day. On the surface, this looks like exactly what you want but if your visitors are looking for something other than what you are offering, for the most part, your website traffic is wasted.

You could have a great website design, compelling copy, the lowest prices and fantastic specials but all your efforts will be useless unless your website is drawing traffic that is interested in what you are providing or promoting.

What you need are visitors specifically interested in your product or service -- you need 'targeted traffic'.

Don't think of targeted traffic as a sub-category of website traffic because they really are two separate entities. If you're marketing plan is designed to drive as much website traffic as possible to your site, no matter what kind of traffic it is, then you're not making effective use of your time and you're setting yourself up for disappointment.

The web is a very different venue than a shopping mall. A shopping mall relies on unfocused traffic, wondering from store to store, not looking for anything in particular but willing to spend it's money on an impulse.

Believe it or not, people surfing the web will leave a website after viewing it for only about 2 seconds. They're looking for specific items or information and if they don't quickly find what they are looking for on your site, they'll click out of your site and go to one of the other millions of sites on the web.

That's why most of the successful websites are tightly focused on their 'niche' and their marketing plan is focused on driving people to their site that are looking for what they offer - they understand the importance of 'targeted traffic'.

Of course, targeted traffic and a website focused on a particular 'niche' go hand and hand. Think about your website. Does it really lend itself to a specific product or service, or is it so broad that it tends to confuse potential customers?

Here are a few tips to help you prepare your website for targeted traffic:

Design your website to promote one particular product or service as your main item.

Determine the type of people that will be interested in your product or service and adjust your website to be attractive to them.

Establish the items or services that are 'closely' related to what you're promoting on your website. If you think that they would be interesting to your visitors, offer those items on your website as well.

Keep a constant flow of free content, that your visitors will find useful, on your website and add new content and information often. Invite your visitors back to your site to see the new material you're constantly adding.

Keep in mind, a website that's focused on a particular 'niche' item or service lends itself to targeted traffic simply because there is something specific to target and the more targeted traffic your site receives, the more productive your site will be.

There are many conventional and many not so conventional ways to drive targeted traffic to your website but we'll explore them in other articles.

The purpose of this article is to point out the difference between website traffic and targeted traffic. More isn't always better and if you focus your marketing on 'targeted traffic' you'll quickly find that the hits your getting on your website aren't just empty numbers - they'll be potential customers and, more importantly, sales.

For more website traffic tips visit http://www.starttheprofits.com/

Author Bio
Mike Burke is the author of numerous articles and has an affection for website marketing. Learn how to drive tons of targeted traffic to your site without spending a dime on advertising.Visit us at http://www.starttheprofits.com

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So You Have A Website Now What?

By: Jessica VanderHaar

You start with a great idea or product that you want to market. You have done the research and built the website but how do you drive people to your site? The internet can be a field of dreams; however, due to its sheer size even if you build it, they may not come.

If you have unlimited funds, you can definitely pay to get your website submitted to multiple search engines quickly. If you want to submit your website to search engines for free, it can take anywhere from 6 to 12 weeks for the search engine to finally add you to their results. But you want traffic now.

There are a lot of submission programs being advertised on the internet. Some are legitimate programs and some will take your money and not deliver. It is hard to know who to trust. Here are some ideas to help assist you on the road to success.

1. Promote your website yourself.
This sounds like a very broad statement and just where do you start? Get creative. There are many avenues that you can take to advertise your product and/or website.
a. Add your website information to your signature line in your email account. Every time you send an email, you are also advertising your website.
b. Print up flyers about your product / website and post them around your community.
c. Take out classified ads in your local papers. Many of these you can do online and can do so rather cheaply.
d. There are multiple free classified sites that you can submit to. You may not get a large number of clicks through free classifieds but the goal is to get your information circulating.
e. Another good avenue I have found to drive traffic to your website without having to pay out large advertising dollars is by using Instant Buzz. Instant Buzz is the easiest way to drive targeted traffic to your website just by doing what you do anyway; surfing the web. You can install Instant Buzz in seconds, never do anything different ever again, and you'll still earn traffic every time you surf. It is free to use so you don't really have anything to lose and everything to gain. For more information you can visit http://www.InstantBuzz.com/r/?jpvh28

2. Pay-Per-Click
This form of advertising can get pricey pretty quickly but by using Google Adwords and Yahoo, you can set your own daily spending limit to ensure you don't go over budget. Both sites have keyword help to assist you in creating the keywords for your ads. A small word of advice, start small when using Pay-Per-Click. Allow yourself the opportunity to get the hang of it. If you choose keywords with low click price, you can receive more clicks before you reach your limit. There are a lot of great resources out there to learn about using Pay-Per-Clicks.

I have come across an eBook that has changed my way of thinking when it comes to Internet Marketing. It is called "Dotcomology. The Science of Making Money Online". This book contains information on how to use Pay-Per-Click search engines properly to drive traffic to your site; How to profit using Google Adwords; How to make your website attractive, engaging and interactive. This book has so many resources and insights, I am unable to list them all within this article. The best part of this eBook is that it is free. No gimmicks, no hype. Just a free resource for you to use.
Visit http://www.affiliatehomepro.com/dotcomology.html to download the book and start using the Internet as the powerful tool it is.

Author Bio
www.affiliatehomepro.com

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Improve Your Websites Performance

By: Rob Jones

How well is your website performing? Are you satisfied with the amount of customers who view your website? Do you get enough business through your website? By reading this article you will be in a position to do something about all three questions.



It's all very well having a nicely designed and appealing website for your business but it's of no use if you don't get the customers to visit it. The number one term you will find associated with this is search engine optimisation. You will find endless sources on the Internet telling you to optimise this and optimise that but what does it all mean?



Search engine optimisation simply means making your website as friendly to search engines as possible. Search engines such as Google, Yahoo and MSN provide your business with the ability to reach a huge amount of customer's, they are by far the most successful method to boost sales for your business. If your website is nicely optimised then you will have a greater chance of appearing higher up on the search engines.



Most customers will type in a phrase into the search engine and view the first couple of websites that it finds, they will usually be successful in finding what they were looking for on the first page of results. Statistics show that customers very rarely look further than the first page (90% don't look past the first page) so what good is it if your website was on page 10? This is where search engine optimisation comes in, it will give your business a greater chance of being on that first golden page in the search engines.



There are many methods that all contribute to a higher ranking but some are more influential than others. The first factor is having a well built website. This is a standard feature that all website design companies should offer.



The second method is keywords. Keywords are the words that are associated with your business, the idea is to include these words in your website so when a customer types in a phrase in a search engine, your website is more likely to appear. Keywords should be chosen carefully to target the correct market for your business. It's no good targeting the word "Fruit" if your business sells website design.



The third factor that contributes to a high search engine ranking is back links. This simply means a link from someone else's website to yours. The more links you have to your website the better. Search engines view your back links as a sign of popularity and obviously the more popular you are the more successful you appear.



One of the best methods for this is to submit your website to online directories, not only will you get a back link but you are also likely to get a lot of customers coming to your website from that link. Make sure that you select trusted directories and one's that can relate to your business, there is a chance that you will get penalised by search engines if you sign up to link farms (websites that collect lot's of spam and poor quality links).



Finally, having a website that is constantly updated also gives you a boost in terms of search engines as they like to see fresh content. This is also likely to draw customers back to your website as they know they are likely to see something new. This in turn will boost the amount of traffic you get to your website which will also help in gaining a higher search engine rank.



These are just some of the methods in which you can improve your website performance, there are many other factors that contribute to a high search engine ranking. Most are an on-going process so it is very beneficial to your business to continually try to improve your performance as there is always someone competing against you for that top spot.

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Author Bio

Rob Jones designs and develops custom websites on a daily basis for Blueprint IT (http://www.blueprintit.co.uk/).

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Bridal Jewelry Sets

By: bonitaj

Finding bridal jewelry to complete your look for the big day can sometimes be a difficult task. You may find that in your searching you see a pair of earrings you like and a necklace, but there is no bracelet. Likewise, you may also find your bridal earrings and bridal necklace but together, the two pieces of jewelry do not match well. This is where the suggestion of pulling your jewelry accessory look together by purchasing an entire bridal jewelry set from one merchant.

When purchasing your entire bridal jewelry set from one merchant or bridal jewelry designer, you will have a more consistent and complete look. Your bridal jewelry will match together because it was designed to be together. What makes bridal jewelry sets even more special is after your big day, many times just wearing your bridal earrings or bridal necklace out for a nice dinner or dancing can bring back all of the special moments and memories that you made on the most important day of your life.

In addition, you will save time and energy by purchasing a bridal jewelry set all at once. There will be no more hunting for the perfect pair of bridal earrings that will match the bridal necklace or bridal bracelet that you have already purchased. Yet another "bonus" to purchasing one bridal jewelry set is you will pay one shipping fee versus paying two to three different shipping fees by ordering your bridal jewelry pieces from various bridal websites and bridal jewelers. Many times you will find that by purchasing your bridal jewelry in a set, you will receive a discounted rate.

To conclude, when purchasing your bridal jewelry sets, keep in mind the overall look and feel you want to have for your special day, this will be reflected in what you wear, as you are the bride and the center of attention for the day. By purchasing a bridal jewelry set, your look will be congruent and gorgeously pieced together. Sit back and take in your day and all of the wonderful compliments it will bring.

Author Bio

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Men - How to Buy Diamond Jewelry

By: Maya Abitbol

The large range of diamond jewelry often makes it very difficult for men to decide what type of jewelry to purchase for their loved ones.

Diamonds symbolize love, commitment and friendship, which makes it hard to choose the right piece of jewelry from the large variety of Diamond rings, Diamond earrings, Diamond pendants, Diamond necklaces, Diamond bracelets and of course Loose diamonds- which are always perfect since they can be set in any type of jewelry.

We can't choose the perfect diamond jewelry for you but we can help you with 5 easy steps:

Step 1- Knowing what she likes:
Narrow down the type of jewelry she likes to wear by observing the jewelry she wears in general, and on different occasions. The jewelry she wears may vary.For example, her daytime jewelry may be different from the jewelry she wears when she goes out or to formal occasions.

Step 2- Knowing the color and size of the jewelry she wears:
Now that you have noticed the type of jewelry that she likes, it's time to look closely at the details of her jewelry style. The first thing you should check is if she likes White gold, Yellow gold or Rose gold. You should also check if she prefers conservative or flashy jewelry. For example, her earrings. Are they small and conservative like studs or are the big and detailed like chandelier or hoop earrings.

Step 3- Knowing her ring size (if you are buying a ring):
Knowing her ring size makes her ring perfect for many reasons, one of which is the fact that she can wear her ring right away. Another reason is saving the hassle of having the ring resized.

Step 4- Learning about diamonds:
Learning about diamonds will help you choose and understand the quality and prices of diamonds. Learning about the Four C's will help you understand- Color, Clarity, Carat and Cut, and choose the perfect diamond.

Step 5- Begin shopping:
Now you have an idea for her perfect gift and you can start shopping. We recommend looking online at diamond jewelry websites.

Don't forget! Buying diamond jewelry is an investment. Now that you are educated in diamond jewelry, you can finally give her the perfect gift.

Good luck!

Author Bio
About Angel Diamond
With over 25 years of experience, we provide a superior combination of high quality, excellent value and expert advice. Be sure to visit www.angeldiamond.com to browse our selection of certified diamonds and fine jewelry. We offer Free Insured Air Shipping, Gift Card, Gift Packaging & 30-day no-risk Return Policy with every purchase.

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The History of Rings

By: Martin Smith

During the Medieval period is when rings became popular. All classes of people wore rings from the poorest to the richest. Rings were typically made of iron, copper, silver, and gold. The material of the ring worn usually indicated the class of the wearer. It wasn't until around the 14th century that faceted jewels appeared in rings.

Some cultures have rings typically associated with them. Cultures such as Native Americans use silver and turquoise in their jewelry. Early Christians used the Greek symbol, the Icthus, which resembles a fish. One of the best known is the Irish Claddagh that also has an intriguing story attached to it. Richard Joyce was among the crew of a fishing boat from the village of Claddagh, Ireland that was captured, he was to have been married that very same week. During slavery Richard Joyce was put to the trade of Goldsmith-ing. Through the years of capture neither married. Richard Joyce created a ring for his love with a heart for love, a crown for loyalty, and two hands.

After Joyce escaped capture, he returned to the village of Claddagh and was overjoyed to see his love again and to know she had never married. She always knew he would return to her. He gave her the ring that has become known as the Claddagh ring. If the Claddagh is worn on the right hand with the crown inward (toward the wrist) the heart is not yet committed. If it is worn on the right hand with the crown turned outward the wearer is committed to someone. Finally if it is worn on the left hand with the crown outward it means "Let our love and friendship reign forever, never to be separated."

Rings are worn for a variety of reasons including adornment. There are rings given as a reward for a job well done such as the Super Bowl victory. They are given to represent commitment as in engagements and marriages. Women religious to signify their commitment to God also wear rings.

Rings can be made of almost any material now. They can be made from plastic, silver, gold, or copper, even wood. They can be made of ceramic materials as well. They can be of simple design or something as intricate as filigree.

They can be plain and simple or they can be adorned with jewels or gemstones, as in the case of birthstone rings. There is a birthstone for each month of the year and each has its own meaning. See the listing below.

January - Garnet
The gem of faith and truth; protects from poisons, thought to stop bleeding, cure sickness of the blood and infections.

February - Amethyst
Aids soldiers in battle, control evil thoughts, helps hunters to catch animals, and helps the owner be good in business.

March - Aquamarine
Sailors used aquamarine to gemstones to keep them safe and to prevent seasickness. It gives the wearer courage, foresight and courage

April - Diamond
Symbol of strength, courage, and invincibility. It is the ultimate gift of love. In 1477 Archduke Maxmillian of Austria gave Mary of Burgundy a diamond ring, thus starting the tradition of diamonds being given as engagement rings.

May - Emerald
Sharpened the wearer's eyesight and mind. Travelers used them as protection against the hazards of long trips. The green color is said to give the owner power to predict the future.

June - Pearl
Freshwater pearls give the power of love, money, protection, and luck. It is said they give provide wisdom through experience and protect children from harm.

July - Ruby
Its red color is related to sex, passion, strength, health, physical energy, courage, and protection. It is associated with blood, birth, and death

August - Peridot
It is thought to bring the wearer good luck, peace, and success. Its powers include health, protection, and sleep. It attracts love, calms anger, eases anxiety and negative emotions

September - Saphire
Its powers include spiritual enlightenment and inner peace. It is said to aid in the healing of rheumatism, colic and mental illness

October - Opal
It has healing powers that aid inner beauty, faithfulness, and eyesight. It also aids in remembering past lives.

November - Yellow Topaz (Sanskrit for fire)
In the Middle Ages was thought to heal both physical and mental illnesses and prevent death. Citrine - also for November - Aids the kidneys, heart, digestive tract liver, and muscles. It promotes creativity, personal clarity and eliminates self-destructive tendencies.

December - Blue Topaz (Sanskrit for fire)
In the Middle Ages was thought to heal both physical and mental illnesses and prevent death. Turquoise - also for December - It attracts money, success, and love. It gives protection, healing, courage, friendship, and luck. It eases the mind and mental tension.


There are school rings, engagement rings, wedding rings, friendship rings and mothers rings (usually the birthstones of her children set on a band. The price range of rings can be anywhere from fifty cents (usually found in the toy machines you see in stores) to thousands of dollars and more or even higher.

Author Bio
Martin Smith is a successful freelance writer providing advice for consumers on purchasing a variety of products which includesWedding Ring and and more! His numerous articles provide a wonderfully researched resource of interesting and relevant information.

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Hannah Montana a Hit Among Parents as Well

Author: Groshan Fabiola

There is no doubt about it--Disney's original series, Hannah Montana is a worldwide success and phenomenon. The large and still growing fan base has been fully supportive of the show and its other related endeavors such as the clothing and accessory line and music albums from the star of the show, Miley Cyrus.





Recently, it was reported that Hannah Montana has actually crossed age borders and have invited older aged fans and enthusiasts as well, such as the parents of the young boys and girls who are avid fans of the show.





Take for example 41-year-old mother Sue Kenna who was in a conversation with Sentinel and Enterprise. She told them that she enjoyed watching the show with her children, 4-year-old twins Brigitte and Isobell, and 2-year-old son Max.





"They just want to sing and dance all the time, so it's good music for them," Kenna explained.





Kenna adds that the music of Hannah Montana is enjoyable for the kids as they can all sing along to the words. She also lets them tune in to Radio Disney, to be sure that they're listening to the right music appropriate for their age.





"Some songs I don't want them to sing along to," said the mother of three. "They can sing along to those [Hannah Montana] songs."





The Massachusetts morning daily newspaper also reported about the other parents they've talked to, and the parents were happy that Hannah Montana presented a positive role model.





The show's positive and wholesome image has also led Subway restaurant to use the brand to reach out to the teen and tween market in the United States.





The sandwich establishment had started using Hannah Montana toys and promotions on April 30 as a part of their campaign against childhood obesity. The promotion, which ended a few weeks ago, actually increased sales while it was ongoing.





"My generation had Punky Brewster," said Michelle Cordial, Director of Brand Management for Subway, last week. "This generation has Hannah Montana combined with the music element. The music element definitely helps."





For more resources about Hannah Montana or for the full story of annah Montana a Hit Among Parents As Well please review this link http://www.buddytv.com/

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High School Musical 2 Wins Best Soundtrack Album at the 35th Annual American Music Awards

Author: Groshan Fabiola

The High School Musical fever does not stop here as the highly successful Disney franchise has another award to add up to its string of honors. The soundtrack album of the Disney Channel Original Movie sequel was recognized by the 35th Annual American Music Awards as Best Soundtrack Album this year. The event was held last Sunday at the Nokia Theatre in Los Angeles , California , where cast members Vanessa Anne Hudgens and Ashley Tisdale, among others, were there to receive the award.







It is the first time in the history of the American Music Awards that the winners of the 35th Annual American Music Awards were garnered from online voting. The fans of High School Musical took this opportunity to vote for their favorite soundtrack, which beat the albums of Hairspray and Dreamgirls.







High School Musical 2's soundtrack, which was released in August, debuted at the number 1 spot on the U.S. Billboard 200 chart, Amazon.com, and iTunes Store, where it initially sold 615,000 and shipped double platinum with 2 million copies during its first week of release. A month later, the tally increased significantly, and thus the album became the fourth-biggest first week sales of 2007. Within three months, the CD was able to sell over 3.5 million copies worldwide.







It isn't a surprise that the album has garnered huge sales in such a short period of time. The made-for-TV Disney film, which chronicles the young lovers Troy (Zac Efron) and Gabriella (Vanessa Hudgens) during their summer break at the resort owned by the family of antagonist and spoiled brat Sharpay (Ashley Tisdale), has also garnered an impressive 17.2 million viewers in the United States during its premiere, thus making it the highest rated basic cable broadcast in the history of the United States. Not only has the franchise spawned various product lines such as video games and other tween products, but it has also launched the solo careers of two of its main cast, Vanessa Hudgens and Ashley Tisdale, who have released their solo albums soon after the first High School Musical movie was aired.





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The Curse of the Hope Diamond

Author: Engagement'>http://www.buyengagementrings.net/">Engagement rings and loose diamonds are just meager modern manifestations of the truly supreme stone, which is believed to possess paranormal powers and healing properties. Diamonds have also been known to bring upon terrible curses on meddlers and vandalizers in the past. Such a terrible lore surrounds the famous “French Blue” now known as the “Hope Diamond”. Several controversies exist among scholars and researchers around the world regarding the authenticity and logistics behind the so called curse, but the well documented history and biography of the diamond suggests that there’s more to the ‘Blue Diamond’ than what meets the eye.

The Hope Diamond dates back to 1642, it is a diamond noted for its remarkable color, size, clarity, beauty, and history. The Hope Diamond is a very brilliant deep blue faceted ovoid diamond that measures 25.60 millimeters by 21.78 millimeters by 12.00 millimeters and weights 45.52 carats. The diamond is set in a pendent in which it is encircled by sixteen white diamonds, indeed an excellent engagement ring for your loved one. The Hope’s color is a combination of blue, caused by boron, as in all blue diamonds, and gray. The depth and intensity of its color and the occasional highlights that flash from its facets are unique. Vivid reds, yellows, and greens can be seen from different angles and the diamond fluoresces with a unique reddish color when exposed to ultraviolet light.

It all began in Seventeenth India when a French traveler and gem collector named Jean Baptiste Tavernier first set his eyes upon a huge112 3/16 carat blue diamond of unmatched color , brilliance and size on the forehead of an idol of the Hindu goddess Sita in a remote temple. The diamond is said to have been excavated from the Kollur mine in Golconda, India. Needless to mention Tavernier had to abide by the existing law under the powerful Mughal Sultanate while carrying it out from the country by paying a hefty price. When Tavernier returned to his homeland after twenty three years, the French monarch Louis XIV was extremely impressed with what the traveler had fetched for the kingdom and immediately declared Tavernier a ‘nobleman’. The Blue diamond found its place of honor in the royal crown and it was named ‘ Blue Diamomd of the Crown’ after going through a re-cut where it was reduced to 67 1/8 carats. It is said that Tavernier met an un-fateful end when he was torn to death by wild dogs while on a trip to Russia.

The diamond was handed down to his successor Louis XV who further cut the diamond to amplify it’s brilliance. When Louis XVI ascended the throne a great misfortune befell him and his wife Marie Atoinette. The uprise of the French Revolution took place and the French monarchy was put to an end. Both the King and his beloved wife were beheaded. Soon after the demise of the French royalty, custody of the French crown jewels was returned to the National Assembly. They were stored in Paris in a repository called the ‘Garde Meuble’ and put on public display. In the year 1792 a series of bizarre burglary incidents take place in spite of the place’s supposedly invincible security. And so the French Blue disappeared from history because no blue diamond of its weight and appearance was ever recovered.

The diamond again re-surfaced in 1813 under the possession of one Daniel Eliason, a Kindon diamond merchant in London. Scholars believed that the diamond that Eliason owned was in fact the blue diamond after having undergone several cuts as it did possess exactly similar properties as the French Blue. The blue diamond that surfaced in London was estimated at 44 carats. There is some evidence that shows King George IV of England bought the blue diamond from Daniel Eliason and upon King George's death, the diamond was sold to pay off debts. By 1939, possibly earlier, the blue diamond was in the possession of Henry Philip Hope, from whom the Hope diamond has taken its name.

Henry Philip Hope, who was one of the heirs of the banking firm Hope & Co. became a collector of fine art and gems, thus he acquired the large blue diamond that was soon to carry his family's name. Since he had never married, all his property and estate was passed on to his three nephews. One of his successors named Henry Thomas Hope finally got to own the diamond and upon his death in 1862 at the age of 54 , the Hope diamond stayed in the possession of Hope's widow. But when Henry Thomas Hope's widow died, she passed the Hope diamond on to her grandson, the second oldest son, Lord Francis Hope. All these years of decay and degeneration finally culminated to a terrible end when Francis Hope became bankrupt by engaging in obnoxious activities such as gambling and his family is said to have died from extreme poverty.

Simon Frankel, an American jeweler, bought the Hope diamond in 1901 and hence brought the diamond to the United States. The diamond changed hands several times during the next several years, and finally came into the hands of Pierre Cartier. Cartier found a buyer in the rich Evalyn Walsh McLean who first saw the diamond in 1910 during a trip to Paris with her husband. She believed that things believed to be unlucky, had always turned out to be lucky for her. Cartier made use of this and emphatically narrated the Hope’s miserable history to her. Finally Evalyn did buy the diamond, which was then encrusted with 16 diamonds and attached to a string of several other diamonds. Though Evalyn McLean wore the Hope diamond as a good luck charm, others saw the curse strike her too. McLean's first-born son, Vinson, died in a car crash when he was only nine. McLean suffered another major loss when her daughter committed suicide at the age of 25. In addition to all this, Evalyn McLean's husband was declared insane and confined to a mental institution until his death in 1941. All of her jewelry (including the Hope, which was probably worn as an engagement ring ) was put on sale by her grand children in 1949, two years after her death, in order to settle debts from her estate.

When the Hope diamond went on sale in 1949, it was bought by Harry Winston, a New York jeweler. He offered the diamond to be worn at numerous balls as an attempt to raise funds for charity and finally on November !0th , 1958 the Hope diamond traveled in a plain brown box, by registered mail to the Smithsonian Institution as a donation . It was the said that it was a stance taken by Winston in order to get rid of the curse himself. The Hope diamond is currently on display as part of the National Gem and Mineral Collection in the National Museum of Natural History for all to see.

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About the Author:

The author is a jewelry expert who is very mindful to the jewelry trend and also gives buying tips about Engagement Rings, Engagement Ring.